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A custom video to help explain a client’s business concept in a simple way

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Analyzing a company’s process to express it simply to clients in a fun video form

We created a custom video for BLIMS based on their Transportation Management System (TMS) to help them express the overall concept of their solution to potential clients. TMS is a holistic, deep dive into the ultra-complex world of logistics, which can be difficult to explain in friendly terms, especially to potential clients already saddled with large workloads.

To overcome that complexity, we used animated characters in easy to understand positions and situations. We didn’t go into the specifics of the software since it wasn’t salient to the situation. The point was to communicate problems that people in the logistics industry can have, and explain visually how TMS can solve them. We also gave the custom video a sense of humor to help lighten the mood on a sometimes dense topic.

WebCreek specializes in presenting complex ideas in clear and concise ways to our clients and their customers. This can include everything from a redesigned website, a custom explainer video, to an animated presentation. This can often be the first contact for a potential client. We know the importance of being able to explain complicated ideas in clear ways. If you need some help presenting your company in a clear and beautiful way, contact us to start the conversation.

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