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How To: Improve Customer Relations with CRM Software

CRM software
5 minuteminutos readde lectura
Emily Lyhne-Gold
ByPor Emily Lyhne-Gold

Emily is a content specialist and social media manager at WebCreek. With experience in branding, copywriting and journalism, she's particularly keen on subjects like AI, design, and marketing techniques.

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It’s a truth universally acknowledged that around 70-80% of your total profits comes from about 20-30% of your total customer base. Using analytical sales tools like CRM software is the way you keep that portion of clientele happy and loyal, but it also gives you a way to strategize communication with new customers. Tracking with metrics and insightful data ensures a higher chance of success for forward-thinking businesses, no matter what industry.

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. Using specialized software, business managers can get closer to their customers and start to elevate their product deliverance.

Our Marketing Specialist, Allan Seeman, adds: “A good CRM sales tool allows you to focus on the things that matter — developing a personal connection with the client. Not looking at spreadsheets all day and wondering if what you are doing matters. Let the software do the tracking, so you can focus on making meaningful connections.”

CRM Software: The Ultimate Customer Service Tool

The key word in CRM is “relationship”. By efficiently storing current client and prospects’ contact information, you can easily record service issues, identify sales opportunities, and manage campaigns in one location. This allows you to develop a more personal relationship with each customer by picking up on unique details with their transactions or logs. Above all, it helps you retain a higher customer satisfaction rate by responding to emails and forms with concise information, faster.

CRM software benefits several departments, including sales, business development, marketing and recruiting. Not only does it give visibility into every kind of data for external relationships, it can even help you plan and predict future transactions, trends and best communication practices. This can be especially beneficial to smaller businesses, who can use it to do more with less.

Communication is Key

Conversations with your customers are much more fruitful if your message uses intelligence and insight from metrics, notes, and other data within your CRM. This helps you to stay aware of what’s the most important to them, understand their interests, and respond faster. If your CRM software has 360 degree customer data view, you’ll be able to yield communication power even beyond sales and marketing; helping you build more profitable customer/business relationships. With a clear stance on your value proposition, you can effectively communicate it to your customer.

Identifying The Right Solution

Not all CRM is created equal. Depending on what your business is and what your objectives are, you’ll need to decide which type of CRM you’ll get the most out of. For example, in Lead CRM, you’ll track potential clients (leads) and add information as you woo them into using your service or product. The software helps you log steps and trace interactions from the earliest interactions in order to help you close the deal. Then there’s Marketing CRM, which typically uses automated processes to send an email to a lead the day after they click one of your links in a previous email.

CRM Software: The Final Word

CRM is a powerful and modern tool to shape the way you communicate not just with current and potential customers but anyone who comes into contact with your company. It helps you identify and optimize the kind of communication you should pursue, and improve lead conversion rates by up to a staggering 300%. Whether you have a big or small business, start-up or corporation, customer satisfaction is the top priority. Listening to your current customer demands and what you sell should help you determine what kind of CRM solution is best for your organization.

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