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The Top 4 UX/UI Rules to Shape Your Digital Product

UX design
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Emily Lyhne-Gold
ByPor Emily Lyhne-Gold

Emily is a content specialist and social media manager at WebCreek. With experience in branding, copywriting and journalism, she's particularly keen on subjects like AI, design, and marketing techniques.

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Websites and apps are this century’s forefronted outreach for product design. As we trade in e-commerce more and more, digital branding becomes the most important visual and visceral aspect of selling a productJust as with conventional industries, UX design is still very much focused on how a product feels and looks. This includes its engineering, marketing, and graphic and interface design; as well as trying to appreciate cognitive psychology within a user’s perception of the product as much as possible. So, within that, which are the top, utilitarian go-to rules which amplify the so-called user experience?

1. UX design intelligence is equal to brand clarity

Research demonstrates that it takes as little as half a second for your visitor to decide if they’re interested in your website, so having a clear, uncomplicated website is essential for longer website spend. Today’s interfaces project ‘preferred actions’ in order to be as clear as possible, with the user performance – what they’re supposed to be doing – clearly implied within the design.

Envisage what makes your app or website easy to use, with distinct functions that direct the user as to what they’re supposed to do. Consistency within components, behaviors and overall aesthetics reduces the need for the user to think, and immerses them in the product. The sign of a good user experience is when the user forgets they are part of one.

2. Design for your audience

Knowing how to gauge with your users principally comes from understanding who they are. The options often come down to what you want your viewers to do, and what you’re selling them. Do you want to concentrate visual attention on a call-to-action button, or incorporate the use of links? Whilst call-to-actions work better within marketability aspects, links work well within blog posts.

Naturally, new products make it all the more difficult to interpret a new target audience. Beta testing allows you to survey your group of users on how effective your product is; closing the gap on your design idea and how well it actually reaches your consumers.

3. Create a coherent, responsive design

Flexible layouts, flexible images, responsive behaviors and intelligent CSS media queries should always exist as the backdrop to your design planning. As your user switches from laptop to iPhone, the website should automatically accommodate resolution, imagery, and scripting, responding to the user’s screen preferences. Many companies use a responsive grid framework to improve navigation, but then let their content flow fall inferior to device viewing. Rather than simply conceptualizing the site on a responsive grid, designers should also be curating experiences for screen sizes with regards to the appearance, content versus functionality, how it is attached, and how fluid it is.

4. Get emotional

The user experience should be an emotional one. Digital branding should incorporate an emotive response, immersing the user into the visuals and operations incorporated within the design. Give your user something they can distinctly recognize, and that they’ll want to return to. In the social-cyber environment, relational, authentic storytelling is the mother of design, and indeed branding. The UX design part should rely on human emotions to engage with your users, letting them know you’re interested in their reception.