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S2. How To: Tell A Web Design Firm What You Really Want

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Emily Lyhne-Gold
ByPor Emily Lyhne-Gold

Emily is a content specialist and social media manager at WebCreek. With experience in branding, copywriting and journalism, she's particularly keen on subjects like AI, design, and marketing techniques.

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Part of what we do at WebCreek is create flawless web designs that appeals to both our clients and our audience. Our carefully formatted process and hard-working team makes that all possible. Our web design portfolio demonstrates our standards of digital excellence in creating functional, clean websites that businesses rely on to monetize and promote brand awareness.

Sometimes, though, we find that our clients don’t always know what they want. Many of them already have a website without the functions or design they originally envisioned. They therefore know what qualities they’d rather not have, but are not yet be able to determine what they’d like instead.

Fundamentally, being clear on what you want will help both you AND your web designer to achieve a functional, beautiful website. To help you start analyzing your needs, we’ve come up with a few questions to think consider.

  • What is your website’s purpose?
  • Who are the end-users for your site?
  • What does success look like to you?

Our Creative Director, Pedro Pazmiño, also notes: “Design is all about solving problems, and web design really takes that principle to heart. So as long as you know what you’re trying to achieve for your business with the website we will work on, that’s already a good start. Content, imagery, and functionality will always be dictated by that end goal you’re aiming for; so for example, if you are a startup you might want to focus on having a short and concise website first before expanding your content for an audience that doesn’t exist yet.”

1. Define Your Website Goals

Defining objectives should ultimately make you examine your current and core business issues, and what you want your website to do in order to resolve them. Do you want your users to buy products or download items, or use a contact form? Do you simply want to gain a lot of traffic to your B2B blog? Setting out your objectives helps to clarify what you need from your website as much and help define what goals your designer needs to fulfil.

2. Define What Functionality You Need

Now that you’ve defined your business objectives, it’s good to have a broad idea of what kinds of functionality you’ll need. A web designer should make valuable suggestions to help you achieve your overall goal. If you’re selling products, you’ll need an easy, UX-friendly way for the user to switch from product to product, allowing for easy navigability and flow to end purchase. For this, your designer might suggest a search bar or filter to enhance the overall experience and get your customers to easily purchase and operate your site.

3. Start to Conceptualize the Look & Feel

Idealizing the way you want your site to look is really the fun bit – and it helps if you already understand your brand’s identity. If you’re still figuring that out, we sometimes get our clients to fill out a ‘this but not that’ form to establish your website’s user persona. Some examples are:

  • Confident but not arrogant
  • Knowledgeable but not overbearing
  • Youthful but not childish
  • Colorful but not extravagant
  • Exclusive but not intimidating

Your web designer will help you define your brand with moodboards and a variety of options for logos to help you build a website with your brand’s story.

Web Design: The Final Word

Making your website functional, beautiful and a source of business is not easy. Choose an expert team who understand what it takes to create a clean and serviceable website without the unnecessary frills. If you’ve started to consider what your business website needs and you’re ready for a consultation, feel free to sign up here!