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Larger than Life: Why Virtual Reality is the Best New Business Move

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Shannon Cantor
ByPor Shannon Cantor

Shannon’s craving for knowledge inspired her studies in languages and literature, and has ultimately driven her into a career of research and writing. She has spent the past years immersed in conversations surrounding IT business strategy, creating content that synthesizes these concepts and enhances our understanding of them. She is a published academic author, content specialist, and--in her “free” time-- project manager in the non-profit sector.


In the early 1990s, Virtual Reality technology (VR) as we know it made its splash in modern culture. Although the idea of “artificial environments” had existed since experiential cinema theaters of the 1960s, the later-released individual headsets truly transported users to another realm. These portals were opened to the world of gamers, powered by Sega and Nintendo (Nichols, 2019). However, in recent years, VR has expanded beyond merely the industry of entertainment. Its ever-advancing technology, ever-more realistic reality, has demanded sharp and creative entrepreneurs to incorporate the tool into business strategy. And the resulting advantages gained have proved to be other-worldly. 

VR Applied: A Whole New (Business) World

With a new fantastic point of view, companies across sectors have found key applications for VR technology. Below are just a few of these visionary highlights (Alton, 2018)(Finch, 2018): 

  • Training: Especially for high-risk jobs, a virtual reality technology training program has proven to mitigate accidents and equip high-performing professionals. New employees are able to experience situations that will surely unfold on the job, and therefore anticipate their responses in a safe and risk-free environment.
  • Marketing: For real estate agencies, hotel chains, car dealerships, and more, businesses are applying a well-proven fact: customers are more apt to invest when they get a taste of the experience they’re buying. Virtual Reality showrooms are also proving to be the best new marketing technique for everything from user products to vacations.
  • Data: Large data networks can be confusing and difficult to manage. But VR technology is now providing the chance for employees to experience and visually conceptualize such databases through interactive programs. The key to good business is a good organization, and it just got better.
  • Manufacturing: Why invest in expensive prototypes, when you can test and perfect designs using VR? That’s exactly what big business thinks, too. 

“Future’s So Bright, I Gotta Wear VR Goggles”

Given the myriad of applications found for VR in the business world, it’s not surprising that the sector is projected to spend $9.2 billion on the technology by 2021 (Marr, 2017). Whether a conscious buyer or savvy entrepreneur, expect the new norm of “real” life to include these virtual spaces. And make sure that you’re on board to leverage these larger-than-life experiences. 

WebCreek specializes in creating custom Virtual Reality technology for your business. To start the conversation on how you can reduce costs, increase safety, and improve retention, Contact us here.