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The Social Network: A Nearshoring Story

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Shannon Cantor
ByPor Shannon Cantor

Shannon’s craving for knowledge inspired her studies in languages and literature, and has ultimately driven her into a career of research and writing. She has spent the past years immersed in conversations surrounding IT business strategy, creating content that synthesizes these concepts and enhances our understanding of them. She is a published academic author, content specialist, and--in her “free” time-- project manager in the non-profit sector.

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Ever since social networks have dominated daily life around the globe, we have been quick to analyze that connection’s advantages and drawbacks. Like all tools, Facebook, Instagram, and others can be misused in immature hands. Yet, the accessibility made possible by this rapid-fire information sharing is likewise a revolutionary opportunity.  In fact, for savvy businesses in search of software solutions, an ultra-effective approach can be found in pairing social media with a nearshoring strategy. 

Nearshoring strategy and social networks are really quite similar: both bring the world closer, by leveraging more efficient communication that reaches a wide audience and connects diverse communities. Like nearshore companies– who pride themselves on international teams within the same relative time zone– social media is one of the most efficient ways to communicate and collaborate, with nearly instantaneous diffusion of news, ideas, media, etc. 

Because they are already in the business of connecting the dots, nearshoring teams “can better establish a strong and resilient social network,” even further catalyzing their innovation (Saunders, 2017).  They use instantaneous networks to maintain constant communication with clients and/or collaborating teams, in case of any exigent questions or concerns. Thus, they are able to expound upon the already-efficient advantage of working together in real-time. Nearshore teams similarly post publicly to update their entire community at once, even reaching out to the new potential clients and team members. The wide reach bridges potential opportunities that spark even greater diversity in creation (Saunders, 2017).  

 According to SupplyChain247, “social networking is not really about socializing, but about facilitating people-to-people communication and collaboration” (Gonzalez, 2015). Funny, this efficient connection with a personal touch is also one of nearshoring’s biggest advantages. A (software) network values quality information (technology), the nearshoring team guarantees total investment in its project; no wonder it finds such success by leveraging the kindred-spirit tools of digital connection.