WebCreek Rising: Our expansion in Latin America
WebCreek is a growing enterprise. We’re excited that companies worldwide have noticed the excellence of our work, giving us more and more opportunities to leverage our expertise. We already have our headquarters in Texas, and offices in Quito, Ecuador and Lviv, Ukraine. But as part of our growth, we’ve strategized opening new Latin America WebCreek hubs in Medellin, Colombia; Lima, Peru; and Mexico City, Mexico.
Medellin. Lima. Mexico City. Their vibrant cultures and stunning geographies would attract anyone; but what particularly do they offer WebCreek? The strategy is called Nearshoring, and we stick to it.
Nearshoring: keeping it convenient, but not stagnant. Carefully localizing our offices allows us to uphold business strategies that are otherwise difficult to find co-existing– for example, expansion and convenience, diversity and efficiency. However, by sprawling our growth along the South-North axis of our current teams in Texas and Ecuador, we cast a wide net of influence while keeping our work within the same relative time zone. We love that growth doesn’t have to come at the cost of efficiency. Our offices all feature bilingual professionals working in the same time zone, but from a diversity of places and backgrounds. Inter-cultural collaborations foster a synergy of creative innovation, without sacrificing days to the logistical humdrum of inconvenient time zones.
Medellin, Colombia: Tucked within Colombia’s Aburrá valley, Medellín is known as the “City of Eternal Spring.” It has undergone extreme renovations over the past 30 years, shaking off its reputation for danger and gangs in exchange for that of a booming economic capital. The city now features cultural centers, beautiful parks, and impressive architecture (2013 winner of Harvard University’s prize of Urban Design). It also is the first city to feature “library parks,” — exactly as the name indicates, public spaces to read and learn while surrounded by the tranquil beauty of nature. Medellín is colorful and diverse, with 30 world-renowned universities drawing in a large international crowd. Its importance in Colombia makes this city a center of “paisa” culture art, music, food, and events– forming a large and open, rich community.
Lima, Peru: You’ve probably heard of Peruvian ceviche: fresh, coastal, and renowned as the world’s finest cuisine. And Lima is the place to get it. But the Peruvian capital city offers more than just exquisite cuisine. It combines beaches, historic centers, modern neighborhoods, and nearby adventure– a fusion in which all Latin America personalities and interests can find their nook. As the country’s capital, it also is proud to host cultural events, festivities, museums, and more. The city is a UNESCO World Heritage site; visitors quickly see why, as they dive into its complex cultural richness.
Mexico City, Mexico: With a population of over 21 million people in the larger metropolitan area, Mexico City stands as the largest in North America. The stunning mountains and valleys in which it rests have, in fact, always been home to a vital metropolis: the site was first the Aztec stronghold of “Tenochtitlán.” Although the Spaniards displaced the Aztecs with the 1521 establishment of Mexico City, the now-modern metropolis still cradles these culturally syncratic layers within its architecture, geography, museums, and diverse population. It is now also one of the most important cultural and economic centers of Latin America, with huge developments of technology, arts, and education all thriving in its diversely-concentrated center. It is Mexico’s capital city– home to defining historic events, international sports leagues, monumental Mexican artists and thinkers, and a vibrant cultural pride.
‘Innovation’ is Our Middle Name
As WebCreek continues to flourish internally, we are also excited to root in each of our new locations. We truly believe that the richness found in diversity will feed back into the innovative creativity of our high-quality work. From Texas, Quito, Mexico City, Medellín, and Lima, WebCreek thinkers contribute their backgrounds and experience to create a new fusion, working in the same hours so as to never miss a beat: a diverse team across space, not time.